Customer Journey Campaign Specialist

Milano 01-10-2025

Customer Journey Campaign Specialist

Versace Milano 01-10-2025
Riassunto

Località

Milano

Divisione Aziendale

Tipo di contratto

Data di pubblicazione

01-10-2025

Descrizione Lavoro

OverviewGV-Milan HQCountry: ItalyCity: Milan, Piazza Einaudi, 4Contract Type: RegularDepartment: MKT & Communication | Global CRMExperience Required: 1-3 yearsMode: HybridFounded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world's most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max.It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path, under the creative direction of Chief Creative Officer Dario Vitale.Your OpportunityAs a Customer Journe y Campaign Specialist, you will support the planning, execution, and optimization of multi-channel marketing campaigns within Salesforce Marketing Cloud (SFMC). Reporting to the Customer Journey Associate Manager, the role involves building customer journeys, managing audience segmentation, ensuring data accuracy, and analyzing campaign performance.Your ContributionBuild and deploy campaigns using SFMC tools (Journey Builder, Automation Studio, Email Studio).Manage calendar of emails, client segmentation, personalization (AMPscript), and dynamic content.Coordinate campaign briefs, assets, timelines, and QA across teams.Oversee audience management: segment of customer groups and define data-driven criteria for campaign delivery.Monitor performance (A/B tests, reports, heatmaps) and optimize journeys.Ensure compliance with data governance and deliverability standards.Collaborate with Marketing, Content, Merchandising and Tech teams to align campaigns with business goals.Your SkillsA minimum of 2 years of relevant working experience in Fashion&Luxury field.Proficiency in SFMC and campaign management.Experience with HTML coding, AMP Script, SQL.Knowledge of marketing automation, CRM, and data-driven strategies.Familiarity with Salesforce Service Cloud and Data Cloud (preferred).Salesforce certifications considered an advantage.Excellent knowledge of English, fluency in Italian will be a plus.Strong analytical, organizational, and cross-functional communication skills.Strong, energetic character and can-do attitude.Strong attention to detail.Diversity and inclusion are integral to Versace's DNA. We promote an inclusive environment where employees and customers from diverse backgrounds are welcomed, valued, and celebrated. We take pride in our commitment to diversity, equality, and inclusion, and will continue to uphold these principles wherever we do business. Our doors are open to all.WE ARE AN EQUAL OPPORTUNITY EMPLOYER M/D/FAt Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
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