Job - Customer Activation Executive On Trade
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
Job Description
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the role
As a Customer Marketing Executive, you will be the critical link between our sales teams and customers at the point of sale. This is where the majority of our advertising and promotional investments generate impact. Shoppers’ buying behavior is influenced by what they encounter in-store, often across multiple brands. Your role will be to understand customer and shopper needs clearly, working closely with sales and other marketing teams to design and deploy effective programs and tools that maximize our brands’ performance at retail.
You will manage direct relationships with clients, suppliers, and agencies to execute the trade calendar precisely. For key strategic clients, customizing programs and tools to meet their specific needs and enhance their market differentiation will be vital.
Role Responsibilities:

Drive and facilitate the implementation of On trade channel commercial activation and growth drivers plan, that is coordinated across functions and guarantees strategic, commercial & brand objectives.
Owns planning of activation. Works along with sales team to ensure excellent execution of all activation in outlets, supervises customer trends and competition activation.
Leads implementation of key growth drivers’ initiatives with focus on 365 Essentials.
Ensure efficient choice of outlets per brand and segmentation for all sales driver’s activation and pouring agreements.
Leverage field visits and internal data sources to conduct regular analysis of competition & market to form insights and implications for the business that will drive performance.
Highlights opportunities within channel and region of responsibility to Head of Channel and Customer Marketing team to develop most appropriate customer propositions. Conduct relative reporting for commercial activities and distribution to provide insight on any correctional actions.
Communication and engagement behind execution plan to sales team.
Ensure efficient management of all material (allocation, distribution) to sales team/ outlets. Leads all logistics concerning outlet activation (e.g. distribution of POP material, distribution of promotions, etc.).
Execution: All logistics concerning outlet activation and set up for success.

About you
Master Degree in economics or similar.
2+ years of experience in Marketing, Trade Marketing or sales roles.
Strong ability to build trustful, respectful relationships with customers and partners.
Skill in identifying and defining growth drivers together with marketing teams to enable successful in‑store activations.
Solid background collaborating with brands, consumers, shopping behaviors, and external agencies.
High personal accountability and drive for excellent performance.
Deep FMCG understanding from end to end, with strong numerical aptitude and attention to detail.
Proficiency in English and Italian.
Working with us
Flexible Working: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package such as:
Incentive plan that rewards you for delivering phenomenal performance.
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Welfare Plan.
Working in the largest spirits' company in the world.
Industry leading functional and leadership capability trainings.
Diversity: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know atDRINKiQ.
Feel inspired? Then this may be the opportunity for you.
Employee: Regular
Primary Location: Milan, Italy
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