Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.
They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.
Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.
MISSIONS

Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)
Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)
Coordinate internal and external stakeholders, including agency management
Manage and enhance the loyalty program

PROFILE

Master’s degree (Marketing, Digital, Business, or equivalent)
2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury
Strong command of Klaviyo is a strong asset
Excellent analytical and segmentation skills with a data-driven mindset
Customer-centric approach with solid commercial awareness
Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
Fluent in English and Italian

Soft Skills

Highly organized and detail-oriented
Team player with strong collaboration capabilities
Analytical and performance-driven
Strong interest in fashion, femininity, and the brand’s identity

MORE

Start: Mid-January
Duration: 4 months, full-time
Location: Bergamo

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