Company overview
The
BATA GROUP
is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.
With more than 270 shops in Italy, Spain and Portugal
AW LAB
is a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.
DESCRIPTION OF THE ROLE
The
CRM Data Specialist
will be responsible for supporting the CRM strategy through behavioural analysis, Power BI reporting, customer segmentation, and predictive modeling. The CRM data specialist will deliver insights to optimize CRM campaigns, track KPIs, and explore new business opportunities.
KEY CHALLENGES

Generating reports and analyzing data to track key performance indicators (KPIs) and identify areas for improvement
Behavioural segmentation optimization
Ad hoc analysis on Customers' Behaviour
Analysis to drive CRM Campaigns improvement
Nurture knowledge around AW LAB customer delivering analysis on CRM Customers' Behaviour to provide inputs for tactical actions cross dept.
Dedicated product and brand analysis
Delivering KPIs updates on a weekly and monthly basis
Collaborate with IT and business stakeholders to define data and reporting needs
Driving improvements on CRM Dashboard

CORE COMPETENCIES

Knowledge of database management, data extraction, and CRM integration
Knowledge of Salesforce ecosystem including loyalty / Marketing / sales cloud / Data Cloud
Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) is a plus
Strong experience with Power BI platform and SAP BusinessObjects BI
Relates well to all kinds of, up, down and sideways, inside and outside the organization
Fluent in English

LOCATION

Limena (PD)

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