Consumer Marketing Manager - Mother & Child Care - IIG (Italy, Israel & Greece)Apply locations: Milano | Time type: Full time | Posted on: Posted 5 Days Ago | Job requisition id: 557564Job DescriptionRepresenting the voice of the consumer for Philips in the market and responsible for delivering measurable business impact (growth, consumer NPS, and brand preference) for the Mother & Child Care segment within Personal Health Business. This involves creating and implementing a 24-month integrated consumer-centric marketing plan for Italy, Greece, and Israel.Your role :Plan and execute effective Business-Market-Combination (BMC) strategies based on detailed source of business analyses. Collaborate with marketing and sales leaders to align and manage BMC targets and performance.Drive demand generation efforts to meet KPIs such as sales, market share, and gross margin through pricing, product mix, and marketing ROI.Develop and execute a 24-month rolling integrated marketing plan aligned with Personal Health IIG and brand strategies, ensuring all consumer-facing activities are coordinated across the zone.Manage portfolio marketing, including omni-channel calendar planning, product lifecycle management, and product portfolio optimization.Coordinate with trade and shopper marketing teams to implement local trade marketing actions and promotions that boost sell-out and loyalty, optimizing online and offline shelf strategies.Allocate local advertising and promotion budgets effectively within the annual operating plan and BMC planning cycles.Work with insights and analytics teams to validate local business sources and provide consumer insights on market trends, shopper behavior, and competition.Localize global content and create local content (influencers, PR, etc.) in collaboration with media teams.Champion the voice of the customer and oversee a holistic customer experience, including omni-channel strategies and portfolio management.You are part ofThe IIG Personal Health Marketing team, fostering a professional, fun, and diverse environment. You will report to the Consumer Marketing Leader and collaborate with local and European teams.You're the right fit if you have :Bachelor's degree, preferably in Business Administration with a focus on Marketing.At least 5 years of experience in consumer marketing, especially in B2C environments related to child/mother care.Strong category marketing skills, including online and in-store KPIs.Fluent in English and Italian.Excellent analytical skills, with proficiency in Excel.Global mindset, consumer-centric, data-driven decision-making.Leadership and teamwork abilities, results orientation, negotiation skills, and passion for health/personal care.How we work togetherWe believe in collaborative work, with in-office presence at least 3 days/week.About PhilipsPhilips is a health technology company committed to improving access to quality healthcare globally. We value diversity, inclusion, and innovation to serve human needs.Learn more about our business.Discover our history.Learn about our purpose.If interested and you meet many of the criteria, apply even if not all are met. We encourage diversity and inclusion.LI-EUSimilar role: Consumer Marketing Manager - Male Grooming IIG (Italy, Israel & Greece)
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