Clinical & Professional Marketing SpecialistDrives professional recommendation of product categories within the assigned internal region, contributing to the development and execution of professional marketing plans in alignment with the Clinical & Professional Marketing Manager S&RC and the local Commercial Leader.Responsibilities include :Improving the lives of people with sleep & respiratory disorders by providing innovative solutions and products.Increasing brand preference and customer loyalty among professional stakeholders (indirect channel partners, DME’s, homecare providers).Contributing to profitable growth by driving prescriptions from clinical societies (medical community : physicians, nurses, technicians).Engaging and educating professional & clinical societies, customers, and patient organizations.Providing clinical benefits of Philips products, technical advice, and product demos for clinical audiences (prescribers, patient organizations, local HCP).Participating in local events, congresses, and collaborating with the Clinical & Professional Marketing Manager for categories.Informing clinical strategy and providing insights.Supporting the Clinical & Professional Marketing Manager in understanding segmentation and key requirements from a clinical perspective through engagement with key markets, KOLs, and patient associations.Planning clinical roadmaps.Managing clinical insights and claims roadmap to support development, marketing, and sales activities.Collecting and coordinating clinical requests for studies from the local region.Qualifications :Bachelor's / MSc Degree or similar diploma.3-5 years of experience as Application Specialist in Sleep / Respiratory or Healthcare industry.Deep practical knowledge of clinical and health economics domains such as Pulmonology, Neurology, ENT, Sleep, or Cardiology.Understanding of care pathways and ability to recognize and facilitate removing barriers for new clinical approaches.Problem-solving skills and drive for continuous improvement via Lean methodologies.Outstanding business acumen and quick learning ability.Financial knowledge to understand revenue and margin management (recommended).Good ICT skills and experience with digital solutions in the Connected Care environment, supporting patient management platforms like “CareOrchestrator”.Ability to bring people together and align around common goals, leveraging Philips' organizational power.Support growth of marketing and sales colleagues across the organization.Fluent in Italian and advanced in English.We believe in working better together. Office-based teams work in-person at least 3 days / week. Onsite roles require full-time presence at company facilities. Field roles are mostly outside main facilities, at customer or supplier locations.This is a field role based in Naples, responsible for Southern Italy (Campania, Puglia, Calabria, Basilicata, and Molise).About PhilipsWe are a health technology company committed to accessible quality healthcare for all. Join us to do work that helps improve lives.Learn more about our business.Discover our history.Understand our purpose.LI-EUJ-18808-Ljbffr
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