CITRIX Sales Strategist – Citrix CSA
Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
Learn more at www.arrow.com.
We are seeking an experienced Sales Strategist to lead the design and execution of strategies that drive market expansion and long-term revenue growth for the Citrix CSA line of business. This role focuses on identifying new market opportunities, refining our go‑to‑market approach, and ensuring that our sales strategy positions us to win in competitive and emerging spaces.
The ideal candidate combines strategic thinking, market analysis, and sales acumen to shape how we expand into new segments, geographies, and customer types.
Market & Growth Strategy

Conduct market analysis to identify expansion opportunities, avoid churn and sign new logos
Assess competitive landscape and buyer behavior to inform positioning and differentiation
Develop market entry strategies, including target accounts, sales motions, and partnership models
Collaborate with Product and Marketing to align offerings with market needs

Strategic Sales Planning

Partner with Sales Leadership to set multi‑year revenue growth potential
Create GTM frameworks and playbooks tailored to priority segments
Recommend new services, sales channels or ecosystem plays

Execution & Enablement

Translate strategy into actionable plans and programs
Partner with program managers, product managers and pricing directors to coordinate the impact of prioritized initiatives
Support regional and vertical leadership in executing expansion strategies
Align with Marketing strategist on campaigns – including enablement – that support the different sales initiatives (new logos, expansion, churn avoidance)

Analytics & Insights

Develop success metrics and dashboards to track initiative performance
Track ROI of initiatives and adjust strategies as needed

Qualifications

Bachelor’s degree in Business, Economics, Strategy, or related field (MBA preferred)
10+ years of experience in sales strategy, corporate strategy, business development, or management consulting
Proven track record of driving market expansion or new GTM initiatives
Strong analytical skills with experience in market sizing, competitive intelligence, and financial modeling
Excellent communication and executive presentation skills
Ability to collaborate across Sales, Product, Marketing, and Finance teams
Experience in a high‑growth or expansion‑stage environment is a plus

Success Looks Like

Clear, data‑driven market expansion strategy aligned with company growth goals
Successful entry into new industries, geographies, or customer segments
Increased market share and revenue contribution from expansion initiatives
Strong alignment across GTM teams on growth priorities

Benefits

Competitive and attractive employee compensation package
Reliable & trusting work environment
Cooperative team with flat structures and communication
Professional and personal development

Location
UK-United Kingdom (Remote)
Job Details
Time Type: Full time
Job Category: Sales
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Technology, Information and Internet
Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.
Do you see yourself as our future colleague? If yes – send us your application.
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