About the Team
The TikTok LIVE Operations team is dedicated to optimizing every aspect of the LIVE ecosystem — from content strategy, monetization, and gifting to data analysis, creator education, campaigns, and agency support. Our mission is to drive growth, enhance operational efficiency, and foster positive experiences for creators and their audiences. TikTok LIVE campaigns are key drivers of engagement and revenue, helping activate creators, attract audiences, and support monetization.
Position Overview
We are looking for a Campaign Analysis Ops Manager for the Italian market based in Milan, to design and optimize high‑impact LIVE campaigns. This role requires strong analytical capabilities, strategic insight, and a deep understanding of audience engagement.
Responsibilities

Plan, execute, and optimize goal‑oriented LIVE campaigns tailored to different creator tiers across Italy.
Lead campaign data analysis to evaluate performance, identify key insights, and continuously improve campaign efficiency and ROI.
Translate data‑driven insights into actionable gameplay and engagement strategies that boost creator participation and audience interaction.
Partner with creator, agency, product, and creative teams to design engaging and scalable campaign experiences.
Collaborate with data and strategy teams to develop dashboards, post‑campaign reports, and data frameworks that inform future campaign design.
Identify and experiment with new campaign mechanics and reward structures to increase audience retention and monetization.
Support revenue growth strategies through performance tracking and insight‑driven recommendations.
Present campaign outcomes and recommendations to leadership and cross‑functional partners to guide strategic decisions.

Minimum Qualifications

Bachelor’s degree or higher in STEM (Science, Technology, Engineering, Mathematics), or Statistics.
Strong data analysis and quantitative skills / Excellent mathematical modeling skills.
Excellent problem‑solving abilities, attention to detail, and capability to interpret large datasets into clear insights.
Strong communication and presentation skills, with the ability to influence cross‑functional stakeholders.
Comfortable working in a fast‑paced, dynamic environment, with the ability to adapt and prioritize effectively.
High fluency in Italian and English written and spoken due to working with Italian and English‑speaking counterpart.

Preferred Qualifications

Experience in live streaming operations, and data‑driven strategy roles.
Experience in creator, guild, or streamer operations with focus on engagement or monetization.
Background in campaign strategy or performance optimization.
Familiarity with A/B testing, user segmentation, and data visualization tools.
Passion for the LIVE streaming ecosystem and understanding of creator behavior and audience motivation.

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