Brand PR & Experiential Marketing Analyst
About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‑made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
Job Purpose
The Brand PR & Experiential Marketing Analyst supports Barilla’s business priorities by driving brand storytelling in earned media and delivering on key experiential touchpoints with media, creators, and consumers. This role builds relevancy for the brand and ensures consistent and premium brand experiences.
This is a hybrid role based out of Northbrook, IL.
Key Accountabilities
Earned Media

Support day-to-day strategic, integrated consumer PR programming across Bakery, Pasta and Condiments that generates key narratives, creating an always‑on approach to communication and coverage
Steward cross functional integration with a variety of disciplines such as Brand, Media, Digital, R+D, and Shopper Marketing to ensure strategic linkage across a variety of communications initiatives, finding potential synergies and opportunities for integration and amplification
Support influencer marketing as necessary, coordinating with PR agency and internal team to ensure flawless execution and an exceptional influencer experience
Identify critical press relationships across targeted business, trade, local and consumer publications
Storyline for unique pitch angles and agile opportunities to build credibility and relevance for the brand
Manage PR agency for expanded support across proactive storytelling
Stay informed on overarching business, culinary & R+D and marketing initiatives and advise on key opportunities for the organization that will create compelling storytelling
Work across the marketing team and cross‑functionally to ensure all internal and external messaging are brand appropriate and mitigate any risk of negative coverage
Develop KPIs, establish and track results driving accountable growth in exposure

Experiential Marketing

Lead priority experiential moments for the brand including Natural Products Expo West and key Formula 1 races delivering best in class brand experiences
Support media and influencer focused events and in‑person experiences
Responsible for all facets of event planning from partner / vendor procurement to SOW development to design/look/feel, catering needs and onsite execution
Manage agency partners throughout planning and execution – including training brand ambassadors when needed
Work closely with internal culinary team on recipe development/testing and key catering needs
Work with legal and procurement on all contracting needs
Develop KPIs and report on results and learnings
Must have strong project and time management skills given the need to support multiple projects at a time
Onsite staffing for key events required
Other duties as assigned

Desired Skills and Background

Bachelor’s degree in Marketing, Public Relations, Communication, or related field
2+ years of experience leading large‑scale events (serving 25,000+) to mid‑scale events (serving 5,000 – 20,000) and small‑scale events