Brand Manager TENAWe are looking for a passionate Brand Manager for our TENA Brand in Legnano (Milan), reporting directly to the Senior Brand Manager TENA.About the RoleSupport the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.ResponsibilitiesLocal Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share developmentLeads annual Brand Plans: owns brand A&P and defines brand activation touch points in line with Global Guidance; responsibility for sufficiency and accuracy of A&P allocation & monitoringResponsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of Digital & Paid MediaLeads Brand & Innovation Campaign Activation, tracking and corrective actions; for Product Innovation is responsible of achieving the business case and leads and survives all phases including Phase In/ Phase Out, distribution and brand activationOwns Brand Assortment, Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together with Global Partners (SC, GPM, GBIS, PMI)Expert in capturing Consumers and Customers InsightsProvides feedback to the Global Brand StrategyResponsible for the Media Plan StrategyRequirementsUniversity Degree in Business Management, Marketing or a similar academic backgroundMinimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plusFluency in EnglishMedia knowledgeFamiliarity with Excel and Nielsen for Data AnalysisTeam Collaboration and good communication skillsProactivity in leading multiple projects at the same timeWhat We OfferOur purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
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