Job Title: Brand Manager – Food CategoryDepartment: MarketingReports to: Chief Commercial & Marketing OfficerType: Full-timeJob Overview:We are seeking a strategic, creative, and results-driven Brand Manager to lead the development, execution, and performance of our co-branded project with a major brand based in US. You will be responsible for driving brand growth, managing product marketing initiatives, and ensuring a strong and consistent brand presence in the market. This role combines market analysis, consumer insight, and creative brand storytelling to deliver compelling marketing strategies and measurable business outcomes.Key Responsibilities:Develop and execute comprehensive brand strategies and annual marketing plans for this specific projectManage new product development, packaging updates, and brand innovation in partnership with the whole team dedicated to this project.Oversee brand communications including advertising, digital content, PR, and promotions.Collaborate with sales and trade marketing to develop effective in-store marketing and promotional activities.Track brand performance metrics (sales, market share, consumer awareness) and optimize strategies based on data.Work closely with creative and media agencies to ensure brand consistency and impactful campaigns.Ensure all marketing efforts align with brand values, food trends, and consumer expectations.Qualifications:Bachelor’s degree in Marketing, Business, or related field (MBA preferred).1–3 years of brand management or marketing experience in the food & beverageStrong analytical and strategic thinking skills.Excellent project management and cross-functional collaboration abilities.Experience working with creative agencies and leading marketing campaigns.Knowledge of food trends, consumer behavior, and product positioning.Proficient in tools such as, Microsoft Office and marketing analytics platforms.Based near the company's HeadquarterPreferred Traits:Passion for food and innovation.Strong storytelling and communication skills.Entrepreneurial mindset with attention to detail.Ability to thrive in a fast-paced, dynamic environment.
#J-18808-Ljbffr