Founded in 1946, ASTRA offers one of the most diverse ranges of heavy-duty vehicles for the mining and construction industries worldwide. It designs and builds robust, reliable and versatile vehicles, including heavy-duty vehicles for heavy off-road applications with a Total Ground Mass of more than 60 tonnes.Our long experience and comprehensive civil and military range make us the ideal partner for technical advice, specialised service, optimised maintenance costs and maximum durability.Sales Area Manager RoleThe Sales Area Manager will be responsible for the development and management of commercial activities in the assigned geographical areas, with the goal of expanding the dealer/partner network, increasing sales, and strengthening the company’s market presence. The role plays a key part in implementing sales and marketing strategies to ensure business objectives are achieved in an international and highly competitive environment.Key ResponsibilitiesIdentify and develop potential commercial partners and dealers within the assigned areas.Define, propose, and implement sales plans aimed at maximizing volumes and profitability.Manage the entire sales process independently: scouting, first contact, negotiation, and closing agreements.Constantly monitor the assigned markets, analyzing competitors, industry trends, and new business opportunities.Coordinate promotional activities, trade fairs, and events in collaboration with Marketing and Communication.Provide structured and timely sales reporting to the management team.Develop strong product knowledge and market awareness, supporting partners in promoting and positioning the company’s solutions.Collaborate with internal teams (Production, After Sales, Finance, etc.) to ensure effective and integrated customer management.RequirementsDegree in Engineering (management, mechanical, or equivalent) or Economics.3–5 years in commercial development roles, preferably in the mechanical/industrial sector or related industries.Excellent written and spoken English and French.Knowledge of an additional foreign language will be considered a plus.Ability to design and implement commercial strategies.Sales management and dealer network development skills.Strong negotiation ability in international contexts.Solid technical background and ability to understand complex products.Strong target and results orientation.Excellent communication and interpersonal skills.Problem solving and proactive approach.Flexibility and ability to work effectively in multicultural teams.Availability to travel internationally for 50–70% of the time.
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