Area Sales Manager – Spain, Italy & Latam
Based at the Italian headquarters in Cesena, with frequent travel.
Company: Azienda AWETA Sistemi Spa
Aweta is a leading provider of turnkey solutions for sorting and packing fresh fruit and vegetables. With sales, assembly, and service offices strategically located worldwide, Aweta is at the forefront of product scanning innovation and automation in the industry. The company maintains a competitive edge in over 45 countries with a team of 300 dedicated professionals.
Role Overview

Develop and expand markets to increase revenue.
Identify, acquire, and develop new customers and business opportunities, converting them into profitable sales.
Manage the entire sales cycle from prospecting to closing, maintaining strong relationships with existing clients.
Define and execute market strategies for assigned countries in collaboration with the sales team.
Consult with customers to understand their needs and translate these into tailored value propositions.
Negotiate and close deals with the support of the sales team.
Build and maintain relationships with dealers, distributors, and agents to expand the sales network.
Oversee contract execution and ensure proper follow-up with cross-functional teams.
Represent the company at trade fairs and industry events.
Report sales performance and market insights to the Operations Manager of the Italian BU.

Candidate Profile

Hunter, with strong international sales experience.
At least 3 years of B2B sales experience, preferably in industrial automation systems for fresh produce or food processing machinery.
Bachelor’s or Master’s degree in Mechanical Engineering, Automation, Technology, Ag Tech, Horticulture, or related fields, or equivalent experience.
Technical affinity, knowledge of machinery, and familiarity with the fruit and vegetable sector are assets.
Proficient in MS Office; experience with CRM systems like Salesforce is a plus.
Fluent in Spanish and Italian; good command of English; additional European languages are advantageous.

Skills and Competences

Strong networking and negotiation skills with business acumen.
Excellent listening and communication skills.
Customer and market-oriented mindset.
Comfortable with technical and commercial presentations.
Analytical, solution-oriented, stress-resistant, and flexible.

Offer
An excellent career opportunity within an innovative, internationally recognized niche company. Enjoy a dynamic, entrepreneurial, and informal working environment with talented colleagues. The role offers high autonomy, space for initiative, and opportunities for personal and professional growth in a expanding global market.
Location
Based in Cesena, Italy, with frequent travel to market areas.
Application
If interested, apply via www.ceresrecruitment.it. For more information, visit the organization’s website. CeresRecruitment is exclusively handling the recruitment process for this vacancy.
Contact
Koen Van De Woestyne, Managing Partner
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